Research and Account Essay Example for Free

Research and Account Essay Two carers were moving a service user from a bed to a chair using a hoist. they placed the hoist sling underneath the service user and then attached it to the hoist. Whilst the hoist was stationary one carer turned away to pick up the service users slippers and as a result the service user fell forward to the ground. The service user suffered wounds on their scalp and bruising to their head. The service user was taken to hospital but passed away 10 days later. It was found that the sling loop fixings were wrongly adjusted and a safety pommel was not used. In this report the carers were lacking in training and guidance to use the hoist from the company they worked for. One carer was not focused on the task of the service user being in hoist as she took on another task to get the slippers which meant she wasnt aware of what the service user was doing. If the correct equipment was used and adjusted properly then that would have prevented the fall and death of this service user. When assisting a service user with a task whether it be small or large we always need to carry out the task using the correct equipment, and the correct members of staff to be present. Also our full attention should be on the task at all times and aware of what the service user is doing and what is happening around them. if not doing so then this could result in the service user falling or being injured and equipment could be damaged. Carers should always carry out a visual check of the equipment prior to using and if a problem arises should not be used and reported to the relevant person. Report 2 Michael Shorthouse suffered from Downs Syndrome, learning difficulties and dementia. He moved into Cedars Care Home in May 2007 but, despite hes families pleas over hes treatment, within five months his health had deteriorated so much he had to be admitted to hospital. Whilst in hospital doctors found that he was seriously dehydrated, had developed acute kidney problems and pressure sores, and had aspiration pneumonia, which is an inflammation of the lungs caused by breathing in foreign material like food or liquids. Michael Shorthouses condition improved once he had been transferred to hospital and then moved into a different nursing home, but later died in 2010. Cedars Care Home was reported to Social Services and the Safeguarding Adults Office (SAO) which investigated and found that there had been overall neglect in the care given to Michael. Two years after Michael was admitted to hospital, the care home hadnt improved and was given a zero-star rating in a Care Quality Commission inspection.

The Importance And Definition Of Inclusion Education Essay

The Importance And Definition Of Inclusion Education Essay There are many reasons for the success of teaching process. One of these is inclusion. Inclusion is one of the most widely studied topics in the teaching and learning process in the educational fields. A lot of researches have been done about its importance, its effect and the way it is applied. The Chinese proverb, (irc, 2006), says, Tell me and I forget, teach me and I remember, involve me and I learn. The classroom is built upon interaction, cooperation, group work, and participation. These can be done through inclusion. If there is exclusion, teaching process would not be successful. Inclusion is one of the elements which, if applied properly, school achieves success. Inclusion lexically means the act of including or the state of being included.Therefore, Hudson (2009) explained that successful teachers should include their students as well as making their students included. Inclusion is about equal opportunities for all pupils. Pupils should all be included regardless of their a ge, gender, ethnicity, attainment and background. It gives attention and concentration to all pupils. In my opinion successful inclusion is a must inside the classroom. When pupils are included properly, they will equally have the same chance to achieve, learn and acquire new experiences inside their school. But exclusion means bias, failure and drawback. Pupils should be taught, assessed, evaluated and supported equally. But teachers should consider that some pupils need more support or provision to have an equal chance of success. Inclusion needs planning and teaching inclusively. Therefore, each unit gives supported tasks to reach inclusion inside classrooms. To achieve a high rate of inclusion, teachers should put no limit for pupils involvement. Broadly, inclusion not only means to include pupils inside their classrooms but it also means to include classrooms inside their schools. (Hudson 2009) The inclusion of pupils with special difficulties: Focusing on including pupils with special difficulties, there are many routes to achieve inclusion. Steele, J. (1998) p. 203 says that: The inclusion of pupils with learning difficulties within their communities depends on many complex factors, with educational placement being only one of these. Concepts of integration and segregation are not poles on a linear continuum, but even if they are, the concepts of true inclusion would not appear anywhere on such a line. The elements that affect inclusion, especially with special difficulties pupils, change with the passage of time as these changes happen in different aspects of community provision. As Steele (1998) explained that attitude is one of the major factors which can affect inclusion. Most pupils cant get adapted easily to a slight change in their environment or placement. Variations of inclusion for these pupils can be apparently witnessed within the same school, when they get a new teacher, or within the community when something happen suddenly. Creating a link between their community and the school can help motivate and boost inclusion. Inclusive practice for special needs pupils can be supported through using community facilities. For example, athletics clubs, sports facilities, youth clubs. In my opinion the school should get strong links with the community to create inclusion which will help these pupils when they finish study and face community. Thus, these pupils can interact with t he community easily and may prefer to run their own businesses by depending on themselves. Inclusion starts from home: Hudson (2009) asserts that the school/home/student remains a major triangle for the school to achieve success. He also indicates that parents become less involved in following up their students in schools when these students grow up. However, he asserts that inclusion should be even when pupils become adults or in high school. I agree with Hudson as parents and students should work together to help create a fit environment for the performance of the school. Two years ago, there was a school near mine which got bad results for years. When I asked some teachers, parents and people connected with the school, I knew that most parents there are rich and busy. They can find no time to follow up their childrens course. The result affected the whole school because the fit environment was not there. The upbringing of the kids help positively or negatively in supporting the concept of inclusion inside them as some parents don not share their kids ideas and some are apart from them. In the booklet: pedagogy and practice: teaching and learning in secondary schools. Unit 4: lesson design for inclusion,(2004) the researcher explains that pupils in inclusive classrooms will have equal opportunities to make success. They will be taught according to their life experiences and needs. Their progress and achievement will be evaluated. Through support, any barriers they face will be overcome. I agree with that because inclusion needs support as some pupils might be shy or introvert. It also requires that chances of learning must be equal. But I also think it needs great effort from the teacher himself. As classifying the class and understanding their behaviours and potentials is not an easy matter. Teachers may not have all data to know all the needs of the pupils. In addition to that, not any lesson is helpful to the teacher to include all the pupils. The researcher puts some solutions for these problem that might stand in the way of introducing inclusion. The researcher indicates that planning and teaching inclusively is badly needed. In my opinion this is very important. Because when the teacher prepares his/her lesson, they must prepare it inclusively to save time. Therefore, taking account of the varied experiences and needs of pupils is necessary to apply inclusion. How to achieve inclusion of the gifted and the school: There has been a lot of research into the effectiveness of inclusion for the gifted and talented. Though it seems that inclusion can be difficult to use with talented pupils, it can be very effective with this category. Smith (2006 p.53) says: It can work, and can work very well. Evidence to support this claim can be found in thousands of classrooms around the world. Not only can inclusion work well for the gifted and talented, it has to work well for this groupà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. I agree with Smith but to apply inclusion with the gifted, it needs hard work. The talented are not easy to include them in a classroom as they appear to have high level of understanding. They can be included when the subject taught is not easy. In my school in Egypt, I teach A class which is for the talented. I include them in the teaching and learning process. They react, argue and co-operate each other. On (articles. famouswhy 2008) there is a report about inclusive schools. It says that: Effective schools are educationally inclusive schools. This shows, not only in their performance, but also in their ethos and their willingness to offer new opportunities to pupils who may have experienced previous difficulties. An educationally inclusive school is one in which the teaching and learning, achievements, attitudes and well-being of every young person matter. The most effective schools do not take educational inclusion for granted. They constantly monitor and evaluate the progress all pupils make. I agree with this report that effective schools are inclusive schools. Schools can not be educationally professional unless they include all students whatever their level, ages, environments and interests are. The most effective schools do not take educational inclusion for granted. On the contrary they experiment all possible criteria to achieve inclusion. They constantly record and evaluate the progress each pupil makes inside his/her school. They take care of and identify any pupils who may be missing out, stubborn to engage, or feeling apart from what the school aspire to provide. They take active practical steps in the classroom and beyond to meet pupils needs effectively and they enhance and strengthen tolerance and understanding in a varied society. Inclusion can be achieved even by changing strategies inside the school. Strategies in the promotion of inclusion: Booth and Ainscow (2002) put down three strategies in the promotion of inclusion concerning the early years: to create inclusive cultures, develop inclusive practice and produce inclusive policies. I think that creating inclusive cultures can be achieved by building community values. In the early years, every pupil should feel welcomed and should feel no difference from home. Parents and the whole community should be contacted so that they can play a role in the inclusion system. All should have expectation to reach. Staff of the school should work on that. Inclusion strategy is a supreme one, so child, parents, community and school staff cooperate to achieve it. Pupils can be inclusive in their school through practical ways. Pupils should do a lot of activities inside their schools to feel they are a part and parcel of it. Pupils can feel included through the school police formed from pupils themselves through strong sports competitions, through school trips, through decorating their classrooms, through having private lockers inside their schools, through participating in the curriculum and exams timetables, through having meals at school and through holding competitions among schools. The challenges that face achieving inclusion: Peer (2001) talked about inclusion as the decrease of inequality while exclusion as the increase of inequality. He added that there are a lot of challenges for achieving inclusion in our schools as its difficult to reach equality by which every learner takes his right to have acceptable level of learning. What makes matters worse is that every pupil has different learning needs, abilities, interests and characteristics. To consider this wide range of needs the education system should be designed according these needs. In addition to that those pupils with special needs should find access to pedagogy and curriculum. The problem is that most public schools which have most pupils can not satisfy all pupils needs of inclusion. In my school inclusion is impossible to achieve for many reasons. Firstly, most schools do not have enough space or facilities to include all pupils. The society is very diverse; therefore it is difficult to include different classes. Besides that, the big numbers of pupils inside the classrooms and the deficiency of education system. Furthermore, the high ratio of unemployment among graduates makes inclusion -inside the whole education system- very low. Teachers themselves are not fully included in the education system. They just do a job. They justify that by their low salaries and the high cost of living. Conclusion: To conclude, though inclusion in our classrooms is a must, it can not be applied easily. It is difficult to include adult students as they have many other things that occupy their minds; but with young pupils it can be applied easier. The big challenge is with special needs pupils. Because they are not able ones, they need special requirements in placement and methods. Good schools are the ones that can include not only pupils but also classrooms. There are different ways through which we can apply inclusions; school facilities and the link to outer community are the most obvious ones. Inclusion is an inner interact with the school. Shy and introvert pupils suffer a lot to reach inclusion. Teacher here play an important role. The gifted need a great deal of efforts from their tutor on applying inclusion. In few words, inclusion is one of the most important goals of the school to reach success.

Comparing Spiritual Growth in Siddhartha and the Movie (Film), Seven Years in Tibet :: comparison compare contrast essays

Spiritual Growth in Siddhartha and the Movie (Film), Seven Years in Tibet The novel Siddhartha and the film Seven Years in Tibet are both comparable. They have similar plots and can relate to each other in many different ways. There are many characters that almost have identical personalities. In addition, both the novel and the movie are based upon ideas of Buddhism. Throughout both the novel and the movie there are many connections that can be made to show how both of these stories relate. During the movie and the novel there are many similar themes. There are many examples that show compassion for all living creatures. Having respect for all living beings is a belief for Buddhists. In the movie, Heinrich was building a movie theatre for the Dalai Lama. The townspeople were helping them, but while they were digging they noticed earthworms were living there. It would be cruel for them to kill the earthworms; so in order to build the movie theatre they must remove all of the earthworms and put them somewhere else to live. In the novel, Siddhartha always had respect for nature. The river is an object that meant a great deal to him. Siddhartha could never disrespect the river because that is what helped him get further on his journey to enlightenment. In the beginning of the movie, Heinrich leaves his wife pregnant. He doesn't care that he put climbing before his responsibilities of having a family. This shows how cold and egocentric Heinrich was in the beginning of Seven Years in Tibet. Siddhartha also has a period in his life when he is egocentric. While Siddhartha was with the Samanas, all he cared about was his own well-being. The small portions of food he acquired from begging was only to feed himself. Siddhartha never offered anything to anyone else while he was traveling with the Samanas. There are many characters from both the movie and the novel that are alike. Siddhartha and Heinrich are both the main characters in which the story revolves around. They both are on a journey and grow throughout their trip. They learn what life truly means to each of them. Govinda and Peter are also two characters that are similar.

Presentation : Seven Steps for Writing an Academic Essay :: Composition

Seven Steps for Writing an Academic Essay Abstract: Many students do not understand that there is a process to writing. This lesson provides students with seven steps for writing an academic essay at the first-year university level. It can be easily modified for grade 11-12 students. 1. pick a topic * often a teacher will assign you a topic, but if you have a choice, pick something that you are personally interested in. 2. brainstorm (or research) * benefits of brainstorming: it will indicate if you have enough information to write a full paper & it will generate new ideas for you * ask yourself, "what are the connections between these ideas?" * topics for brainstorming o discuss the effects of global warming o should animals be used for cosmetic testing * Types of Brainstorming a. web brainstorming b. compare/contrast brainstorming c. Burke's brainstorming target o I would suggest using Burke's target for literature papers o http://web.educ.ubc.ca/marileef/Burke'sTarget.pdf∞ o source∞ d. clustering - jot down only words or very short phrases. Use different colored pens as ideas seem to suggest themselves in groups. Use printing or longhand script to suggest that ideas are main thoughts or supportive ideas. Don't bother to organize too neatly, though, because that can impede the flow of ideas. Don't cross anything out because you can't tell where an idea will lead you. When you get a few ideas written down, you can start to group them, using colored circles or whatever. Draw linking lines as connections suggest themselves 3. develop a thesis statement/sentence * a university level academic essay usually requires you to take a position in an arguement and then support your position. Arguement doesn't mean you are fighting. It means that you are trying to convince your readers of an idea or persuade them to act. * you will want to pick something that reasonable people will disagree over and that you are interested in.

Human Trafficking Essay -- Ethical Issues, Sexual Exploitation

The Trafficking Victims Protection Act of 2000 and The Trafficking Victims Protection Reauthorization Acts of 2003 and 2005 have defined sex trafficking as a commercial sexual act or acts that are induced by fraud, coercion, or in which the person to perform these sexual acts are under the age of eighteen Blackburn, Taylor and Davis (2010). The sex industry in Cambodia and Thailand consists of men, women, and children. In order for there to be enforced labor and sex trafficking there has to be forms of illegal immigration to these economies, though not all human traffickers are kidnapped or forced into sex work, many choose to do this work. Singh and Hart (2007) have labeled Thailand as a country of many prostitutes and its reputation derives from human trafficking and sexual exploitation, especially sexual exploitation of children. Sex trafficking is used to entice tourists to the country to please sexual fantasies Blackburn, Taylor and Davis (2010). Blackburn, Taylor and Davis (2010) indicate estimating human trafficking and sexual exploitation data is difficult provide. Although, it is estimated that thirty thousand children involved in the Thai sex trade is up to seventy-five thousand children younger than the age of sixteen working in brothels, bars, and nightclubs, and that Thailand’s gross income ranges in the twenty-two billion dollars. Singh and Hart (2007) claim their estimates differ from the reality of the true number of commercial sex workers. Though similar to Blackburn, Taylor and Davis (2010) they provided that the number range from sixty thousand to seventy-five thousand to four hundred thousand sex workers in Thailand. According to Singh and Hart (2007), The World Tourism Organization reported in 2004, th... ...at beach resort near Bangkok, Thailand and many pedophiles from around the world come there. Since there are organizations like Fight Against Child Exploitation which influence the prosecution of pedophiles after they return to their country. The authors state the police are a part of the sex trafficking problem in both Cambodia and Thailand because brothels pay monthly payment to the police for protection, and some brothels are private owned by government, military, or police officials. The Royal Cambodian National Police attempted to develop a special unit on human trafficking and juvenile crime, because this effect produced little progress, the entire national police department was told to get training on human trafficking, child exploitation, ethical behavior that led to corruption, and receiving serves from prostitutes Blackburn, Taylor and Davis (2010).

Produce a detailed and linguistically well-informed

Produce a detailed and linguistically well- informed analysis of the editor's letter from Elle magazine (July 2012) which focuses on the process of ‘synthetic personalisation By harpur91 Produce a detailed and linguistically well-informed analysis of the editor's letter from Elle magazine Ouly 2012) which focuses on the process of ‘synthetic personalisation What I am going to look like, in relevance to the above question, is the process of synthetic personalisation in the magazine, ELLE (July 2012).I am therefore going to nclude work produced by Norman Fairclough and his ideas on this process, but also including lexical features, conversationalisation; in which can be spilt up into numerous features combined under this discourse. Firstly, however, I am going to have to understand the terms In order to produce a detailed and linguistically well- Informed analysis of the editors letter from said magazine. The first area I am going to focus on is Synthetic personalisation'.F airclough defined this concept as being â€Å"a compensatory tendency to give the impression of treating each of the people handled' en masse as an individual† (Fairclough 2001 :52) this therefore it begins to become a process of addressing the mass audience, whilst speaking to them as they were Individuals. Thus, showing off an element of conversationalisatlon, not only that, but It begins to show Ideas of Informality with the language used throughout articles etc___ However when looking deeper into the Issue. we begin to see that this is only a cover-up, an attempt to give the impression that they are speaking on an informal, one-to-one basis.This therefore shows elements of manipulation; giving us, as the udience a false sense of intimacy, or fake intimacy (Hoggart 1957) with the writer. Furthermore this begins to signify the phoney sense of belonging we have with the text given, we are not seen as being an individual but as a collective group of people. Falrclough would t herefore describe and label the concepts spoken above as conversationallsation. As we begin to progress, we begin to see a clear difference In both private and public outputs. â€Å"People do not expect to be spoken down to, lectured or got at'.They expect to be spoken to in a familiar, friendly and informal anner as they were equals on the the same footing as the speaker† (Scannell, 1996:24) not only does this relate to radio and television, but it could be incorporated into the magazine and Journalist Industry. People reading Journalistic products such as ELLE magazine; expect to be treated In a certain way, a way In which Is Informal, conversational In order to gain that Illusion of Individualisation, rather than them addressing the audience as a whole.Conversationalisation is a â€Å"term used by Fairclough (1994:260) who describes it as ‘a restructuring of the boundary between ublic and private orders of discourse' Fairclough also notes that it involves the use of language that is normally associated with conversation† (Baker 2011 :22) because of tnls, we can Degln to see tnls development Detween tne relatlonsnlp 0T tne speaker and reader therefore creating this emotional connection, rather than it Just being informational.Furthermore â€Å"it could be argued that in capitalist societies, conversationalisation is often used as a way of securing customer loyalty by helping them create the appearance of a personal relationship† (Baker 2011 :23) this therefore inks back to the idea that companies/ in this case ELLE magazine writers have the ability to address a mass audience, but making them feel like they are being spoken to individually. And when it builds this relationship with the reader, they are able to exploit them through subtle, inclusive language.The editor's letter from ELLE magazine, shows off similar ideas of this informality of conversationalisation, we as the audience, when reading this text, may see it as being some thing you would sit amongst friends and chat about, thus giving that informal conversation (e. . â€Å"l wanted to pick the star of the show, the person you all want to date – sorry I mean meet) this shows that Joke like attitude women may converse in when with their girlfriends. Thus showing, in essence a form of popular opinion, allowing the readers to feel some sort of connection.Not only this, but specific language used throughout texts of this nature, i. e. fashion magazines, show a clear representation of that conversation amongst friends. And like said previously, the writer begins to address you as an individual, rather than a collective group. This therefore is a clear representation of language; that they are being supportive friends therefore helping another friend out in need. Lexical features are also used throughout this text in order to reinforce the idea of the writer personally addressing their ideas to an individual.For example, pronouns such as; l, you and we are used throughout this text, to make the reader feel connected to this historical fashion debut. An example of this would be; â€Å"this is the first time in ELLE's 27-year history we have put a man on the cover. I didn't take the decision lightly- after all, this is a LUXARY fashion magazine for women† not only is it addressing all women, whom have some sort of interest in fashion, but it begins to show off an element that, you as the reader had some sort of insight in picking and being a part of this event.Not only this, but the editor begins to apologise to those, whom thought R-Patz (Robert Pattinson) would grace their historical cover. â€Å"l feel I have to apologise to the R-Patz fans who hoped our first-ever cover man would be him (and told me repeatedly on Facebook and Twitter! ) Again, with the synthetic personalisation aspect, we begin to see that there is a clear formality of the writer-reader element. The fact they apologised, signifies the element of inti macy, thus allowing those to thought he would grace the cover, some clarification into why they chose David Beckham instead.When analysing the editor's letter in more detail, we begin to see the use of pronouns and how the language and context it is used in conforms to the idea of togetherness. The pronoun; we, is used during the letter, this therefore shows the representation of a hared identity of the audience, not only that but it becomes clear that the language used is in a specific way in which creates the idea of a togetherness for the audience, that they feel a part of this.The pronouns used do not Just simply and directly conform to the friendly stereotype between writer-reader but, they are also used in terms of exclusively, where there used amongst the editorial team therefore contributes to† setting up the producer as a team; the anonymous group voice is a Trlen01y gossip In tne orlentatlon Deneatn tn 5/6) tnls tnereTore hows that the editorial team act like a famil y, in which create the illusion of a wider- social informal friend-like association between writer-reader.For example â€Å"l knew I had made the right decision as I noted the giddiness among the editorial team before the shoot† this shows the clear representation of the pronouns used in order create the family-like background for the reader, it signifies a family into which collectively decides on what is right. And because of this, we as the audience/reader feel like this is addressing us on a personal/individual level. Not only does language ncorporate the idea of directly addressing an individual rather than a collective group, but the use of parenthesis can also create the idea of a quiet word between friends, therefore backing up this element.Within the editor's letter from ELLE â€Å"we have done two covers for the newsstand issue (so you can go out and buy the alternative, too) and a very SPECIAL illustrated collectors' cover for our loyal and much-valued subscribers (weVe also made a video for your eyes only, subscribers† with this, it represents ideas that if you are a loyal subscriber you can get extra ontent etc.. which therefore could symbolise ideas of your much closer friends. Therefore you are able to talk more and gain a more insightful understanding of the content. However this could be represented in a completely different light.The fact that this may mean the exploitation of individuals, in which creating the idea that you can get more from this issue if you become a subscriber, therefore reinforces the capitalist society. Overall when looking at what has been said, I can conclude that synthetic personalisation has played a massive part in the print industry, focusing ore on the fashion magazine ELLE, the fact we are able to see and understand the linguistic features used in order to create this illusion of a friendship connection between writer and reader and how, they have used their power in order to manipulate the audience .And because of this, the audience finds it more helpful knowing that they have some sort of â€Å"friend† to lend a helping hand. Not only that, but because the private and public have started to merge, we are seeing elements of public events being used for private consumption. But people are able to interpret hings different when there in private, than they could if they were in public.But overall, there are so many elements in ELLE magazine which represent the linguistic attributes in exploiting an audience through language and grammer.

Cross-Border Strategic Alliances and Foreign Market Entry Essay

Introduction It is indisputable that as the world gets globalized, virtually all companies are compelled to expand their market to the international or foreign nations. Expansion into the foreign countries is perceived to be associated with many positive impacts. However, it has been shown that some entry modes are detrimental to the performance of the company or the firm. This implies that before any firm decides to expand, it has to weigh different international entry modes and determine the best mode to use.   This paper discusses one of the modern entry modes, called cross-border strategic alliance. The paper will achieve this by reviewing one of the detailed article cross-border strategic alliances. Analysis The article entitled â€Å"Cross-Border Strategic Alliances and Foreign Market Entry† by Larry Qiu analyzes how firms are motivated to form cross-border strategic alliances when entering into new markets. The goal of the article trying to answer the question as to why most firms are forming cross-border strategic alliances and also identifying the economic factors that facilitate the formation of such alliances. Utilizing a two-country, multi-firm and three-stage economic model, the author reveals astonishing findings on the manner in which companies enter into international market (Qiu, 2006). The article reveals that the company can enter into an international market in different ways. Some of the ways include export and foreign direct investments. Cross-border mergers and acquisition, according to the article is the modern way in which a country can penetrate other countries. There are other traditional forms such as export and green-field foreign direct investment (FDI). The article analyzes based on the thesis statement that multinationals are shifting from the traditional forms such as FDI to modern forms such as cross-border mergers and acquisitions and cross-border strategic alliances. The factors that are considered to influence the choice of the entry mode include such aspects as variable costs such as trade and transport costs and fixed costs. The author argues that a company may set up just one plant in its own country and uses it to serve both the domestic and foreign markets. According to the article, search firm will be entering into foreign and international countries through export. Alternatively the same firm may opt to set up two plants, one plant in the domestic country and the other in the foreign country. In such a case, the firm will be entering into foreign country through foreign direct investment. The invention of cross-border strategic alliances, according to the article, has compelled most countries to switch from export to FDI. This is because the cross-border strategic alliance is associated with numerous benefits compared with the export strategies (Qiu, 2006). For example it creates different synergies in the domestic and foreign markets. In addition, it promotes production alliances, which help each of the allied firms to reduce production costs both in their domestic plants as well as their foreign plants. As far as distribution costs is concerned, the article argues that the cross-border marketing, which is a product of the cross-border strategic alliance, reduces the allied firms’ distribution costs in their foreign market (Qiu, 2006). Conclusion The foregoing analysis has shown why cross-border strategic alliance is becoming the most preferred mode of entry as far as international trade is concerned. Compared to other entry mode methods, cross-border strategic alliances create different synergies in the domestic and foreign markets (Qiu, 2006). Some of the synergies include production cost synergies and distribution costs synergies. These synergies helps the company reduce the production and distribution costs and hence get profits. References Qiu, L. D. (2006). Cross-Border Strategic   Alliances and Foreign Market Entry. Hong Kong   Ã‚  Ã‚  Ã‚   University of Science and Technology. Retrieved from:   Ã‚   http://www.etsg.org/ETSG2006/papers/Qiu.pdf