Analysis of Customer Intention & Motivation to Use Self Service

Question: An analysis of customer intention and motivation to use self service checkouts while making purchases in supermarkets: A case analysis of Tesco Plc. Answer: Introduction Background: The title of the research indicates that it is concerned with analysing the intention and motivation of customers in using self service checkouts. The problem faced by them while purchasing from supermarket is mainly to wait for longer time period which can be resolved through self service technology. Rationale for the Study: The research issue is the longer wait time within customers while they purchases from supermarkets. This is an issue because people already have less time and a longer wait time affects their purchase intention in supermarkets. This research therefore analyses whether customers are ready to use self service technology and whether it benefits in terms of overall time reduction at the cash counter. Research Aims and Objectives: The aim is to analyse the customer intention and motivation in using self service checkout technology while shopping at supermarkets. The objectives are: To analyse the concept of self service technology To assess the role and importance of this technology. To evaluate its applicability in large retail stores. To assess the intention and motivation of customers in using self service technology. Research Question and Hypothesis: The research question is what motivates customers in using self service technology in large supermarkets? The hypothesis is: Ho: There is no significant intention and motivation of customers in using self service technology. Ha: There is significant level of intention and motivation of customers in using self service technology. Literature Review and Conceptual Framework Self service checkout according to Lin and Chang (2011) is an important way in which customers perform the interaction with technology in respect to retail outlets mainly the large supermarkets. The importance of self service checkout technology is significantly higher especially in respect to retailing as suggested by Hilton, Hughes, Little and Marandi (2013). According to them, this technology allows customers in achieving more from fewer resources. According to Lin and Chang (2011), the major multinational fast food companies such as McDonald, Burger King, Taco Bell etc have already considered the application of this technology. In terms of motivation in utilising self service technology, the research as conducted by Kokkinou and Cranage (2013) indicates that the main motivating factor behind customers considering the application of self service technology in large retail outlets is mainly the attainment of reduction in waiting time. A study by Dabholkar, Bobbitt and Lee (2003) ha s identified significant other motivating factors in using self service technology such as higher flexibility factor, easy use of self scanning control, and greater control over purchasing process. The conceptual framework as considered appropriate in performing this research is: Research Design and Methodology Philosophy and Research Methods: In performing the collection of data, the research philosophy of interpretivism will be considered by the researcher because it requires the interpretation of customers intention and motivation in using self service checkout. The research methods will mainly include the collection of quantitative data whereby the viewpoints of large number of respondents would be collected. Accessing Data- The data collection will mainly be performed by primary research with the customers of Tesco Plc and also through secondary research in the form of analysing academic books and journals (Creswell, 2003). Methods of Data Capture: The primary method that will be utilised in collecting primary data is mainly through survey with the customer of Tesco Plc and this will be performed through the application of questionnaire that will comprise of closed ended questions on customer motivation in using self service technology. The sampling method will be simple random sampling, and sampling size of 50 customers of Tesco Plc would be considered. The data analysis and interpretation method will be correlation analytical tool which will allow in identifying the relations between customer motivation and intention in using self service technology. Limitations: The limitation is that it will provide only numerical data, but the subjective data collection will not be ensured in this research (Fink, 2006). Ethical Issues: The ethical issues would be in terms of protecting the anonymity and confidentiality of respondents which will be ensured by making it sure that the research pays adequate attention towards these aspects. Resources Requires: The resources needed in doing this research includes adequate accessibility to finance, accessibility to important databases such as emerald, ebscohost etc for doing the secondary research and adequate level of time (Creswell, 2003). Timetable The timetable in doing this research is indicated as follows: References Creswell, J.W. (2003), Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 2nd ed, UK: Publisher SAGE. Dabholkar, P.A., Bobbitt, L.M. and Lee, E. (2003), Understanding consumer motivation and behaviour related to self-scanning in retailing, Implication for strategy and research on technology-based self-service, International Journal of Service Industry Management, Vol. 14 (1), pp. 59-95. Fink, A. (2006), How to conduct surveys: a step-by-step guide, (3rd ed.), SAGE. Hilton, T., Hughes, T., Little, E. and Marandi, E. (2013), Adopting self-service technology to do more with less, Journal of Services Marketing, Vol. 27 (1), pp. 3-12. Kokkinou, A. and Cranage, D.A. (2013), Using self-service technology to reduce customer waiting times, International Journal of Hospitality Management, Vol. 33, pp. 435-445. Lin, J. and Hsieh, P. (2011), Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale, Journal of Retailing, Vol. 87 (2), pp. 194-206.

Literature Review on Online Voting System free essay sample

Make sure you do understand this topic before you register the topic with your lecturer. Your assignment should be computer typed. The referencing style to be used in this research is the   style. The font type to be used should be Arial, its size should be 10 and line spacing should be 1. 5.   Provide a list of your bibliography, attached as an appendix. The assignment requires you to write a)Background on the area of research, a maximum of one page . b)Literature review own your selected topic, a maximum of five pages. Your literature review should be sectionalized i. e. divided into heading and sub-heading which are logical connected. [30 marks] The report should be well structured, having a cover page, topic numbered, page numbered, table of contents and well referencedmarks. The objective of this Individual Assignment is for students to showcase their skill in ability to a)Gathering relevant information for conducting a literature review b)Critically analyze and evaluate gathered information to construct literature review c)Conclude and recommend Students are expected to write a document on literature review for a topic of their choice. We will write a custom essay sample on Literature Review on Online Voting System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Student who submits this Assignment later than the deadline date stated above will have marks penalized. (5% of the total mark everyday) †¢Print out the Assignment by using Arial font style and size of 10 by using Microsoft Word. †¢You must submit the work with an assignment cover page stapled together as submission. This Assignment is an individual work and it contributes 30% to your total marks.   The following is the marks deduction: Late submission = -5% per day of your total marks irrespective of reasons and excuses †¢Not following question requirements = 0 % is awarded immediately †¢Plagiarism = 0% is awarded immediately. †¢Let others copy your work = 0% is awarded immediately. †¢Off topic work = 0% is awarded immediately. You are NOT allowed to work with any other students. †¢You are NOT allowed to work together to get a detailed solution, to copy a solution, or to give away a solution other than your group †¢Do NOT let others see your work †¢If someone cheats by using your work, you will all be penalized.

Sample Essay For College Application - It Can Save Your Admissions Career

Sample Essay For College Application - It Can Save Your Admissions CareerDid you know that a sample essay for college application about learning disability challenges can save your admissions career? If you have never really considered the essay before, now is the time to consider them. Many students are not even looking at essays when they go to apply to colleges, yet there are many who are very passionate about writing essays. Take the time to evaluate if this is the right thing for you and give it a try.College applications do not have to be complicated, nor should they be boring. Some students have never considered writing essays when they applied to college, but now is the time to change their thinking. If you enjoy writing, chances are that you will enjoy getting them done as well. You should be able to write an effective, unique, and personal essay to stand out among the other applicants. There are many writing tips that will make this easier for you.A great tip is to write a sample essay about something that is personal. This can be something that you can relate to personally. If you want to use something as a sample, write about something that you used in your daily life.Students should always include a reason why they need to write. This should be something that can be translated from English to their own language, or written as a follow up to an essay or research paper. A good example would be if you are trying to relate a personal experience you had, then write about how it relates to the essay topic.If you use a sample essay, you can have the assurance that the information will be clear and there will be no guesswork involved. The essay is not only helpful to the student but also helpful to the college admissions committee.Writing essays for admission can be challenging, but it can also be easy if you take the time to consider all of the student's personal needs. By providing them with a great experience, you will find that you will have more succe ss when writing an essay for a college application.An essay is a great way to showcase your skills, interests, and to allow you to express yourself without worrying about how to do it. There are many tips available online, so take the time to explore the options and see what works best for you.

Korean War Essays

Korean War Essays Korean War Essay Korean War Essay Despite the total victory and unconditional surrender in the recent World War II, the Korean War was not along the same lines whatsoever. The Korean War began when the North and South were divided at the 38th parallel; suddenly, the Communist North invaded the south and most of it was consumed except for a final southernmost city. There, General MacArthur was sent my President Truman to Korea for a police action. With U. N advancements up near the Chinese-Korean border, the Chinese sent their own troops to force MacArthur back near the original border lines, where MacArthur called for extra support and was denied. Korea was a different sort of war in numerous ways. To begin, Korea was not to be a major part of the Soviet Communist expansion plan. Stalin originally did not favor invading South Korea but believed that it would be a small step in expanding and that the U. S would not care too much. Having this be the case, no one knew that the war would carry on for years, certainly not the United States. This attack was a surprise for the U. S and Truman responded quickly. This war was again different because the war was supposed to restore the boundaries to the original 38th parallel. Instead, MacArthur was ordered to push into North Korea and the Chinese became engaged in the battle. The move into the North changed the battle grounds of the war. Now, the U. N was not only defending non-communist South Korea, but also attacking a larger China. Forces being pushed back called for MacArthur to ask for larger scale attacks, even involving nuclear missiles to be used on China. Having deviated from the original plan to this extent, Truman could not continue and needed to say no. This leads to the fact that MacArthurs claim that there is no substitute for victory as problematic in the case of Korea because victory meant launching a full-out attack on China. The U. S at the time was mainly concerned with the U. S. S. R and not the Chinese. Launching an attack would spring the U. S back into war-mode, which nobody was willing to do at the time. Also, the engagement of war would have probably sprung a war against not only China, but would have also involved the Soviet Union in assisting China, which mightVe ended a disaster for the U. S. Even with the help of newly- founded NATO, many European powers in WWII would not be resent in the war against Korea/China/Soviet Union due to still-Reconstruction. This belief that victory needed to be sought after led to MacArthur ranting on the President in public. Even being a great general, Truman had to remove MacArthur from his duties; the nation banded MacArthur as a traitor. Truce was reluctantly discussed momentarily; having more interest in prisoner exchanges, truce discussions were hesitantly discussed and the battle waged and more souls were unnecessarily lost. With the invasion of South Koreans by the North, the Korean War was underway and would prove to be a stalemate between both sides. The Soviet Union did not intend for attacking South Korea to be a major priority in their plans; thus, they did not go all-out in the attack before and after U. S and U. N involvement. Similarity, the U. N originally only wanted to restore the 38th parallel boundary. However, as the war continued, it seemed that victory could only be reached by attacking China, and eventually the Soviet Union as well. Witn neither side really engaging in full war tactics, neither side also really wanted to declare a truce as well. Battle waged on and the loss of lives was plenty as an armed hostile armistice was loosely formed to end the war.

Russia Italy Germany Assignment Example | Topics and Well Written Essays - 250 words

Russia Italy Germany - Assignment Example Italy on the other hand, followed the secret promises by its allies in the London treaty in aim of annexing the Northern Dalmatia and Australian Littoral. This action led to the generation of the present day Trentino and the South Tyrol. All the three superpowers were aimed at recovering as much as they could from the tremendous loss they underwent in the war. Mussolini signed the 1929 Lateran Pacts in coalition with the Roman Catholic Church which led to the formation of the little but independent state of the Vatican City. The pacts empowered the Vatican City by installing more powers into it which allowed it to transact around it neighbors. It is one of the smallest internationally recognized state. The formation of these states was as a step of creating a defensive mechanism for their specific three nations. It was also a deliberate plan invented to prevent a reoccurrence of a similar war activity although it failed. The failure was caused by the humiliation of Germany and other countries which led to initiation of the World War

Should biotechnologies replace traditional agricultural in the future Essay

Should biotechnologies replace traditional agricultural in the future - Essay Example as come to affect the manner through which agriculture is conducted and it has brought about a situation where there has been widespread debate concerning whether these technologies should replace traditional agriculture. Biotechnology should not be allowed to replace traditional agriculture because it will result in more harm than good. One of the reasons why biotechnology should not replace traditional agriculture is that it will neither benefit the farmers in the developed world nor those in the developing world. This is mainly because biotechnology is profit driven and does not have the interests of farmers at heart. As a profit driven industry, biotechnology can be considered to be a means through which major agricultural corporations are attempting to increase the dependence of society on industrial products to the almost total exclusion of products from traditional farmers. The intensification of farmers’ dependence on industrial products through the adoption of biotechnology would ensure that they end up having to endure restrictions based on intellectual property rights owned by major biochemical corporations. The enforcement of these rights would mean that farmers would be denied the right to not only reproduces, but also to share and store the seeds that they have purchased. Such conditions would b e highly detrimental to farmers and would force them to have to purchase expensive industrial products in order to continue practicing agriculture. It should be noted that without the much needed capital in order to purchase biotechnological products, most traditional farmers would be forced out of business, with the market being almost completely dominated by large corporations that are profit driven. Therefore, if biotechnology were to replace traditional agriculture, it would create a situation where it would be difficult for a significant number of people employed in the latter industry to survive the new market conditions. There would be an increase in

Text Linguistics Essay Example for Free

Text Linguistics Essay Module I. Classificationally meaningful characteristics of the text as an integral and independent object of investigation. Lecture 6. Conceptual variability of linguistic interpretations of the text essence and status and their reflections in the models of the text descriptions. Problem for discussion Evolution of the text description approaches. Models of the text descriptions. Grounds for the chosen models and schemes of the text descriptions as a scientific object. It has already been mentioned that despite the fact that there are many publications devoted to problems of text linguistics. There does not exist an adequate definition of the text that would find satisfaction with all researchers. The difficulties that arise when trying to work out an universally acceptable definition of the text can be explained by the fact that scholars study the text in its various aspects : grammatical, stylistic, semantic, functional and so on. The text can be studied as a product ( text grammar) or as a process (theory of text). The text-as-a-product approach is focused on the text on the text cohesion, coherence, topical organization, illocutionary structure and communicative functions; the text-as-a-process perspective studies the text production, reception and interpretation. Text can be understood as an instance of (spoken or written) language use ( an act of parole) , a relatively self-contained unit of communication. As a â€Å"communicative occurrence† it meets seven criteria of textuality (the constitutive principles of textual communication): cohesion, coherence, intentioanality, acceptability, informativity, situationality, and intertextuality and three regulative principles of textual communication: efficiency, effectiveness and approapriateness.(cf. de Beaugrande and Dressler 1981, Maljaer 1991) 1. Regular Principles of Textual Communiction. The principle of efficiency requires that a text should be used with a minimum effort hence the use of plain ( stereotyped and unimaginative)  language. Which, however booring and unimpressive, is easy to produce and comprehend. In contrast, effectiveness presumes leaving a strong impression and the creation of favourable conditions for attaining a communicative goal; this presupposes the use of creative ( original, imaginative) language which, however effective, may lead to communicative breakdown. The principle of appropriateness attempts to balance off the two above mentioned principles by seeking an accord between the text setting and standards of textuality. Common text features. Some common text features found in books are Table of Contents, Glossary, Index, Bold Words, Headings and Titles, Maps, Diagrams, Illustrations and Charts. Why is Understanding Text Features an important reading strategy? Text Features help us to identify the big ideas and topics that the author is focusing on. Visual text features such as maps and charts help to support the information the author presents in the text. How do we use text features to help us understand what we are reading? Before reading, preview the kinds of text features throughout the book. Think about what the big ideas the author wants you to remember. Make sure to read captions Functional Classification  The functional classification identifies illocutionary text types according to the type of the dominating illocutionary act (see 10.2): representative or assertive type (e.g. research reports, public notices, administrative texts, weather forecasts, diaries, CVs, lectures), directive type (e.g. commands, orders, invitations, instructions, directions, giving advice), expressive type (e.g. apologies, thank-you notes, greeting, condolences, compliments, toasts, congratulations), commissive type ( e.g. promises , pledges, swears, offers, vows, contracts, bets), declarative or performative type (e.g. , nominations, appointments, dismissals, accussations: I find you guilty as charged, marriage ceremonies, testaments, certificates). Texts viewed from this perspective satisfy diverse communicative needs of the society members. Situational Classification  The situational classification sorts out texts according to the sphere of activity (e.g., private, official or public, such as a private letter, a  letter addressed to an institution) and form of communication (dialogical and monological, spoken and written texts). Strategic Classification  The strategic classification deals primarily with the topic and the ways of its expansion 9 the term slohove postupy is used in Slovak stylistics to denote macrocompositional principles, cf. Mistrik 1997): narrative, descriptive, and argumentative.